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A fusion of Leica’s heritage and modern craftsmanship where optics meet design in a pursuit of pure visual excellence.
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Alpine ski boots
Duration
4 weeks project
2025 Spring
Skill set
Research/Ideation/
Sketch/Story telling/
3d modeling
Softwares
Solidworks/Keyshot/
Adobe Photoshop
O 1
Understanding brands
Founded in Wetzlar, Germany, Leica embodies a legacy of precision and timeless visual poetry, uniting craftsmanship and innovation in every frame.
O 2
Concept
A statement of purposeful design—where Leica’s purity, balanced form, and iconic red dot converge to celebrate the essence of photography.
O 3
Design
Quick ideation
Details
O 4
Present
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