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Alpine ski boots
A fusion of Deeluxe design language and the timeless elegance
of Aston Martin.
O 1
Understanding brands
The goal is to create high-performance alpine ski boots with refined aesthetics and exceptional comfort.They are designed to provide a precise fit and elevate competitive performance.
Objective
O 2
Research
Alpine Skiing
is the
top fastest
growing sport
Psychographic
Passion for adventure and self-improvement
Skiing as lifestyle and identity Preference for premium performance gear
Life Style
Adventure sports
Minimalistic aesthetic
Love of nature
Stabilizing
BIOMECHANICS
Posture
x
x
Turning
Balancing
Controlling
x
Absorbing
x
Restricted Ankle Mobility
Stiff boot designs can limit natural ankle articulation, making balance transitions harder and potentially stressing the knees or hips.
PAIN POINTS
Poor Shock Absorption
Hard inner boots or inadequate padding fail to support skiers in moguls or ice terrain, leading to fatigfue and decreased performance over time.
Misalignment with Core
A boot that doesn't support proper alignment can counteract the stabilizing efforts of the skier's core, leading to imprecise turns and poor control.
O 3
Design
Moodboard
Ideation
Sketch
-Colorway
Material
Insole
O 4
Present
Sculpted Precision
Inspired by Aston Martin’s iconic front grille, the boot’s tongue embodies aerodynamic elegance and sculpted power —
a signature expression of Deeluxe’s performance-driven design philosophy.
Dynamic Tail Precision
Inspired by Aston Martin’s signature ducktail spoiler, the walk–ski control adopts a sleek press mechanism that embodies aerodynamic finesse and driving precision — translating automotive performance into alpine mastery.
Emblem of Control
Inspired by Aston Martin’s iconic emblem, the boot’s lacing dial captures the brand’s spirit of precision and elegance — a refined symbol of power and control on every descent.
Color choices
Racing Heritage
Silver Shadow
In collaboration with Aston Martin, the classic black and green palette embodies timeless elegance and gentlemanly refinement — understated yet full of depth.
A timeless balance of power and purity — where black meets white in refined Aston Martin elegance.
Crimson Velocity
Inspired by Aston Martin’s racing heritage, the black-white-red palette embodies precision, passion, and performance — a fusion of timeless elegance and dynamic energy.
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