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Card camera
A fusion of Sony’s innovation and timeless minimalism where vision meets precision in perfect balance.
Alpine ski boots
Notice：
AI-assisted project — AI used only for early-stage inspiration; a first exploration of AI in design.
Duration
4 weeks project
2025 Spring
Skill set
Research/Ideation/
Sketch/Story telling/
3d modeling
Softwares
Solidworks/Keyshot/
Adobe Photoshop/
Vizcom/Midjourney
O 1
Understanding brands
Sony is a Japanese technology brand under Sony Group Corporation, defined by innovation and precision engineering that blend creativity, performance, and minimalist design.
O 2
Concept
Portability, elegance, and high performance are the core principles of this design, striking a perfect balance between the camera itself and the beauty of the images it captures.
O 3
Design
Original sketch
AI Inspiration
Use Vizcom to explore CMF combinations after sketching the form.
Using Midjourney to explore more possibilities after establishing a general design direction.
Combine with the Moodboard, tracing AI generated results for styling and detail changes as final drafts.
Refining and turning to 3d（Solidworks）
O 4
Present
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